The PINK Perspective
Real talk on marketing, branding, and showing up for your business — without the fluff.
This is where I share what I'm seeing, what's working, and what most business owners are quietly overthinking. No buzzwords. No corporate talk. Just honest insight from someone who's been in the weeds with real businesses.
Grab a coffee and poke around.
YOUR VOICE IS ALREADY THERE
My friends can easily spot me around town — not because I'm famous, but because they see pink and think Jackie. Your brand voice works the same way. Here's how to stop hiding yours.
A Tree Is Always Growing in Two Directions (And So Is Your Brand)
Most brands are only growing in one direction. Here's why the strongest brands — the ones people dress up as for Halloween and quote in everyday conversation — grew in two.
Why Your Logo Needs to Work Just as Hard as Your Business Does
A pretty logo isn't enough. Here's why your logo needs to work in one color, on tees, in embroidery — and what to do if yours doesn't.
Why Your Business Needs a Brand Guide (Even a Small One)
You ordered tees from one shop and a sign from another — and now they don't even look like the same business. Here's what's actually missing, and how a simple brand guide keeps everything consistent.